How are Your Cold Calls Working? Three Actions to Avoid

2020-01-14T14:19:15-05:00By |Tags: , , |

There are a lot of companies (and sales managers) who believe cold calling is the best way to prospect. Managers are able to witness, in real time, both the calls and record the activity. As a sales trainer who has taught cold calling, I have learned most salespeople dread the experience and have disastrous results. [...]